The app will utilize the camera function in conjunction with a cloud-based image recognition software, CRAFTAR, to recognize a specific image and display the related digital media experience linked to the image recognized. The app is free.
The APP will be used for digital marketing campaigns in conjunction with print media to provide the readers a fully digital and multimedia experience
The user gets digital information related to very specific icons recognized, thus further expanding the product information in a digital format from print. ie an icon unlocks a video on the phone's screen features